Reddit mentions of Westcott 6-Inch Plastic Ruler, Assorted Colors, 2-Pack

Well holy shit here's a 2-pack for $27.35: http://www.amazon.com/Westcott-6-Inch-Plastic-Assorted-Colors/dp/B00BTMV9D0/ref=sr_1_1?s=office-products&ie=UTF8&qid=1375400446&sr=1-1&keywords=6+inch+ruler

Go give your Fisher rep a big hug I guess.

Here's my point of reference though. I work for a company that distributes bic lighters. (TL;DR we profit by selling them for 39 cents). Think about how much more complex a bic lighter is than a plastic ruler. There is a metal cap and multiple different types of plastic (body, fuel line, fuel button) and a sparking mechanism with moving parts and different material components. There are two stickers, the logo (multicolored) and the UPC. Most importantly, it comes filled with fuel. Besides the complication of filling the thing on the assembly line (I'm guessing this is at least as complicated as marking a ruler), this makes the product a "hazardous material". Once you are considered hazmat, you have a whole extra set of paperwork and regulations to follow. My company employs drivers to take these from our central warehouse all over the continental United States. Our drivers have to be CDL with hazmat certification. Add the fuel cost for the trucks, and the wages of all the people in the central and regional warehouses that handle and package the things. Now add the cost of handling returned merchandise and you have all of that on a return trip, plus every returned lighter is checked by hand. Now a mini bic lighter retails typically for 79 cents. My company makes a nice profit selling them to convenience stores for 39 cents. Now maybe there is a good explanation to why a ruler would sell for a comparable amount, maybe they sell so few a year that it makes up all that difference in bulk handling, but you can see why I'm skeptical.