Reddit mentions of Cloer 5218NA 12-Cup Bitterness Eliminating Coffee Maker, Stainless Steel/Black

Its the "Cloer 5609" which appears to be sold all over the place (usually with the same cut and paste blurb as on the website you highlighted). Here is is on Amazon.de for €75 http://www.amazon.de/Cloer-5609-Filterkaffee-Automat-LED-Display-edelstahl/dp/B00EGDGEMU - no wonder they are advertising it on the hammacher website without revealing what the name/model is, given that they are trying to ask $199 for a less than $80 machine lol...

They sell a similarly sloganed coffee maker (but with a different cosmetic design) on Amazon.com for $60 http://www.amazon.com/Cloer-5218NA-Bitterness-Eliminating-Stainless/dp/B005959I5E

I have no idea whether either is any good, or live up to their promises, I'm afraid. Were I buying a drip, I'd probably only consider getting one if I could afford one of the lower priced Technivorms. I'm not sure I'd ever have a use for a cheap drip machine, but try it out - if it performs well, I'm sure there'd be people interested in adding them to the (very short) list of decent auto drips.

Edit: a bit of searching suggests (1) Cloer sell chinese made kit into the German market mainly; (2) they are a leading manufacturer of waffle makers, they don't appear to be notable for quality coffee kit; (3) there appear to be few or no reviews of this (or indeed any other Cloer coffee gear) on any reputable coffee review sites; their other gear appears to attract mixed reviews on amazon.de, although the 5609 seems mostly liked by those who bought it (but as we know Amazon reviews are worth little in judging whether a product is much good)