#1,892 in Business & money books
Reddit mentions of Decoding the New Consumer Mind: How and Why We Shop and Buy
Sentiment score: 2
Reddit mentions: 2
We found 2 Reddit mentions of Decoding the New Consumer Mind: How and Why We Shop and Buy. Here are the top ones.
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Specs:
| Height | 9 Inches |
| Length | 6 Inches |
| Number of items | 1 |
| Release date | March 2014 |
| Weight | 0.86421206704 Pounds |
| Width | 0.7 Inches |
> In a consumerist, capitalist culture like the US, brand identity is very important. What you'll find is people are very tied to brands they feel represent them.
This has always been so interesting to me! I went to a conference where an author gave a presentation about a book she wrote, regarding the consumerist mentality. This was the book. I've been meaning to read it because it sounds fascinating.
I completely agree with Creativity, Inc. and the design of every day things
A few that I would recommend on top of the list from OP
Why we Buy:
http://www.amazon.com/Why-We-Buy-Science-Shopping/dp/0739341928?ie=UTF8&*Version*=1&*entries*=0
Predictably Irrational
http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248/ref=sr_1_2?s=books&ie=UTF8&qid=1464902735&sr=1-2&keywords=irrationality
Decoding the New consumer mind:
http://www.amazon.com/Decoding-New-Consumer-Mind-Shop/dp/1118647688