#2,431 in Business & money books
Reddit mentions of Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumer - Women
Sentiment score: 1
Reddit mentions: 2
We found 2 Reddit mentions of Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumer - Women. Here are the top ones.
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- Used Book in Good Condition
Features:
Specs:
| Height | 9.1 Inches |
| Length | 6.2 Inches |
| Number of items | 1 |
| Weight | 1.11112980048 Pounds |
| Width | 0.96 Inches |
That is a repost or Churnalism derived from Daily Mail (A UK based news paper with a readership bases of >50% female and was started with women in mind, often equated with the same practices as fox news.) which is a repost or Churnalism from 72Point (News, PR and Survey Specialists, in other words marketing firm), they did a survey on behalf on NPower (a central heating company) for a cash back incentive. The "study" was of 2000 customers, no details are given about how many customers were male/female, no ages or any other demographic information can be found, and as far as I can tell the "study" has not been made public.Your link at least does not claim that Emily Stag is a researcher, in fact when quoting her, it does not point her name out at all. Daily Mail claims she is a researcher, the original very short Press Release that was given by 72Point simply lists her as "Emily Stagg, from npower hometeam 50".
She is however according to her Linkedin the Campaign Planning Manager(which means marketing) for NPower.
I have no idea as the validity of all the sources listed above by ENTP, but the
>80% of wealth is spent by women
Is a rounded down number from the figure 88% coming from the following book.
Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumer - Women
Written by the late Bernice Kanner Her Amazon books
TLDR: Your link Is nothing but a marketing ploy by Emily Stagg to get her company some national news time, I've never read or heard of Bernice Kanner, thats the source of the 80% number, but the book is their to check for source info.
Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumer - Women
by Bernice Kanner
McGraw-Hill; 1 edition (April 9, 2004)
From the back cover:
>Women control 88 percent of all purchases.
>Women handle 75 percent of family finances.
>43 percent of those with assets over $500,000 are women.
>One out of every 11 women in America owns a business.
>Women influence two out of every three of the 3 trillion dollars spent in the U.S. each year!
TIL that author Bernice Kanner is a "scumbag MRA who makes generalizations about women".