Reddit mentions of Purple Cow: Transform Your Business by Being Remarkable

Podcasts:

• Online Marketing Made Easy
  
• Growth Marketing Toolbox
  
• Social Media Marketing
  
• Build Your Tribe
  
• Everyone Hates Marketers
  
• Pat Flynn Smart Passive Income
  
• Masters of Scale
  
• How I Built This
  
• Tim Ferriss
  
• Startup School with Seth Godin or Akimbo
  
• GaryVee Audio Experience
  
  Books:
  
  
• Anything by Seth Godin
  
• 22 Immutable Laws of Marketing
  
• Blue Ocean Strategy
  
• Small Giants
  
• Crush It
  
• The Tipping Point
  

Here's a few I recommend:

The 22 Immutable Laws of Marketing: http://www.amazon.co.uk/The-22-Immutable-Laws-Marketing/dp/1861976100

The Strategy and Tactics of Pricing: http://www.amazon.co.uk/Strategy-Tactics-Pricing-Thomas-Nagle/dp/0136106811

[This one isn't technically a marketing book I guess, but it's a very (very!) good way to think about packaging and pricing. And I think marketing is one large component of that process and think it is a must-read.]

Purple Cow: http://www.amazon.co.uk/Purple-Cow-Transform-Business-Remarkable/dp/014101640X/ref=pd_bxgy_b_img_y

[This one is a lighter read but still a goodie]

I don't see any books here, so let me two of my favorites:

• Traction - Explains a process for finding the best marketing channels for your startup through experimentation.
  
  
• The Purple Cow - Explains the importance of remarkability

A few marketing books:

extremely practical how to do stuff book:

http://www.amazon.co.uk/Strategic-Database-Marketing-Masterplan-Customer-Based/dp/0071773487/ref=sr_1_11?s=books&ie=UTF8&qid=1411566902&sr=1-11

inspirational:

http://www.amazon.co.uk/Purple-Cow-Transform-Business-Remarkable/dp/014101640X/ref=sr_1_1?s=books&ie=UTF8&qid=1411566950&sr=1-1&keywords=purple+cow

truthiness:

http://www.amazon.co.uk/How-Brands-Grow-What-Marketers/dp/0195573560/ref=sr_1_1?s=books&ie=UTF8&qid=1411566974&sr=1-1&keywords=how+brands+grow