Reddit mentions of Contagious: Why Things Catch On

Itse kuuntelen kirjoja aina kun kävelen tai matkustan jonnekkin. Saa senkin ajan hyödynnettyä.

En tiä minkälaisia kirjoja tykkäät lukea, mutta itse tykkään markkinointi, yrittäjyys aiheista.

Rich dad poor dad on ihan ykkössuositus yrittäjyydestä ja "contagious", sekä "influence. Psychology of persuation" markkinoinnista.

https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1543626610

https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587

https://www.goodreads.com/book/show/28815.Influence

Yeah that's the one. At least I think so, they don't mention the title.

https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587 for anyone else reading this.

Read Hey, Whipple, Squeeze This front to back.

Then, from there, it depends what you're going to be doing. I'm a copywriter so I read a lot of books tailored to that.

• Advertising Concept Book
  
• Creative Advertising
  
• Contagious
  
• And spent a lot of time on www.moderncopywriter.com looking at books to base mine off of.
  
• I've heard the Ogilvy books are good. I should read them.
  
  If you're not going in the creative side, there are still plenty of other books - and I think Whipple applies to all.
  
  

Read the book Contagious https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587

Here is a solid list from PeopleScience. It is a pretty good site. Also, behaviroalscientist.org is a good place to find information.

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For marketing, I would recommend Neuromarketing by Patrick Renvoise and Christophe Morin.

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Any book by Jonah Berger is a good read, but I am bit bias based on school affiliation. Contagious and Invisible Influence are my personal favorites by him.

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Let me know if you have any questions.

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Best of luck with the study!

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Pretty good campaigns can be found here:

https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587

Also you can follow ‘Brilliant ads’ page on Linkedin 😊

https://www.linkedin.com/company/brilliantads/

https://buffer.com/library/social-proof

You might want to read a few Marketing books if you're going to start a business. (https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667, https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587/ref=pd_lpo_sbs_14_t_1?_encoding=UTF8&psc=1&refRID=A83W2B73QMKMTAK2D36K)