Reddit mentions of JW Pet Company GripSoft Slicker Brush Soft Pin Dog Brush

There are a few ways you can avoid this.

1. Keep her fur clipped short. If she is already matted, the safest way to be rid of them is to have them shaved out by a professional and start fresh.
   
   
2. Brush her daily with a slicker brush and a metal comb. Consider a dematting tool as well for small tangles that you can't get out with either of the other two, that haven't reached the skin yet. Be careful when using this, as they are quite sharp. Be sure you are fully brushing all of her fur, and not just her top coat. Pay attention to areas that a easily forgotten, like her armpits, tail, and behind her ears.
   
   
3. If you are unable to brush her daily, but want to keep her fur longer, take her for professional grooming more frequently. This will increase the chances that she won't have as much matting, so it will be easier for the groomers to get out. If it isn't severe they could also just clip out the matts as needed and keep the rest of her fur long.

Congrats!! If you've never had a puppy before, my #1 recommendation is to get a trainer who will come to your house and work with you. They are more for you than for the dog. We did that and while it was really expensive, it was a blessing!

One thing our trainer told us is to let the puppy have access to only a little bit of the house at a time. A crate helps with that, but we didn't want it to feel like punishment and we wanted to be able to let him play around just as a dog in a controlled area. So we bought this playpen and zip tied it to the crate. You can also get linoleum to put underneath the playpen area, but make sure it's all one sheet (otherwise he'll chew on the ends). That also helps clean up potty mistakes!

Speaking of potty, we got a little bell to put on the door. We made him nudge it with his nose or paw (basically picked him up) every time we went out. Then when we finally let him explore more, he knew how to let us know he had to go. Of course, he also used it just as an excuse to go outside, so there's that.

You mentioned you're good to go on crates--did you get one that is life stages and lets you adjust how much room is available? Not a huge deal if not, but if you did, make sure you use it. They don't need a whole lot of room in the crate because they'll just pee on one end and sleep on the other.

For grooming, you don't really need a lot for a puppy (at least in our experience, and our older dog grew up to be a HUGE fluffball). You're more likely to hurt him and turn him off. For our grown up guys, we use a pin brush, a rake brush, a de-matting comb, grooming scissors, and dremmel. We also do your normal ear cleaning solution (we get ours from the vet, so I don't remember the brand offhand, it's the same thing as online) and shampoo. This is what we used when they were puppies. Another essential is puppy wipes for pesky danglers and muddy paws.

For a puppy, though, I really wouldn't use all that stuff. We used a little kong brush to get him used to a brush on his fur, but we didn't even use that until his fur was a little longer (but still too short to use the other brushes). The big thing with grooming a puppy is getting him used to you touching him EVERYWHERE. Stick your fingers in his ears and mouth, rub all over his paws, make him lay down on his back in your lap, etc. Definitely start on nails asap--even if you don't actually trim them, just holding the dremmel up to their nails and getting them used to it helps A LOT. Also the ear cleaner is an essential for golden puppies. Our trainer and vet both told us to drop it in their ears, let them shake their heads, then use q-tips in all the nooks and crannies.

Other essential products are LOTS of toys. You'll figure out real quick what your guy likes. Our first dog was more of a casual chewer, so fabric toys worked, but our second dog LOVES to eat fabric so we had to go with hard toys only. I highly recommend toys by West Paw! As you know, golden puppies will chew on LITERALLY EVERYTHING so you need a backup distractor toy at all times to replace the flavor of the minute. Keep in mind that if you give up trying to stop them chewing on something (say, for example, your computer chair), they will think it's ok to chew on that for the rest of their life. :(

We also got a slow-feeder bowl because our guys gobble down their food like it will disappear if they don't. And if your guy is really annoying with the water bowl (i.e., repeatedly knocking it over), don't worry too much--he'll grow out of it. I recommend keeping a towel under it until he learns all he wants to know about water!

Have fun with your little guy!!!! I'll add anything else I can think of later but feel free to ask if there's anything else you're curious about!