Reddit mentions of Purple Cow: Transform Your Business by Being Remarkable

May I also point you to Seth Godin and Purple Cow, plenty on Youtube from this guy too about marketing.

So it is the question of every start-up... every company. It's kinda industry specific, I recommend reading Purple Cow. To grow slowly, yeah, I mean pull out a few facebook ads, maybe some google ad words, local ads, etc. But to really get that first umph, would be "Growth Hacking." Which I know as, "getting to your first 500,000 customers." And that comes from being really unique, doing something really unique, where it just goes viral somehow. It's kinda a luck thing, with a splash of brilliance.

Photography is popular on Facebook, but also 500px, and I'm sure plenty of photography blogs, websites, etc. Blogs are a big boost if you are a good writer. Just be creative. If you follow the pack, you're not gonna be leading it anytime soon. People ignore, just every other photographer. My Dad was a professional photographer for 15 years, being on the cover of People magazine, etc. The reason I think he was successful, was because he did just one thing, celebrity weddings. If you're known for one thing in trades, that's where the money is. My mom spreads herself really thin, she is good at a lot of things, and not GREAT at one thing, and she sells herself as good at a lot of things... She isn't as successful (great mom though).

It's slow, and it really doesn't have to cost much. But for most of my stuff, I was really good at timing, and clever with referring the product (getting people to recommend my product).

Uber for example got popular because they got sued, and the publicity from the lawsuit got everyone to know about them... and it's kinda what they are doing now in every country. Not my recommendation.

Great photography, good luck. Always feel free to PM me.

http://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/159184021X