Reddit mentions of Saddle Soap

I would skip the kit and just get the saddle soap and conditioner/oil separately. You can get 2 oz of saddle soap and 8 oz of conditioner for much less than $30 (more around $10-15).

quick search on amazon:

• saddle soap - 3 1/8 oz for $3.60
  
  
• neatsfoot - 8 oz for $6.53

I have always used either Chelsea Leather Food or Lexol Leather Conditioner for my leather goods.

The Chelsea is really popular among soccer players for use on their cleats so it can be found in a reasonable number of sports stores that sell them for around 10 bucks. Make sure you get the clear stuff though.

The Lexol looks like a car care product but it was recommended to me for use on my riding boots and is extensively to keep horse tack from drying out and wearing down. Amazon is selling a liter of the stuff for 12 bucks. Because it is meant to soak in to the leather a bit, it may darken the JCP boots up some, so go with a few even, light coats first rather than just pouring the stuff on.

The Kiwi polish that you can find in drugstores everywhere is plenty good and is pretty cheap at around 3 bucks a tin. I am currently using some Brooks Brothers Shoe Cream which I got as a gift a bit ago and i love the stuff. It is a bit on the 'pricey' side at 9 bucks a jar so it is up to you.

As a last note, I would recommend getting some Saddle Soap for use after youve gone slogging through some less than clean streets and perhaps forgotten to clean your shoes for a bit. It is a great 'once and a while' product to get your shoes clean again and helps to make sure you arent polishing any dirt or grime into the shoe the next time you give them a shine.