Best global marketing books according to Reddit
Reddit mentions of The Chinese Social Media Universe
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Reddit mentions: 1
We found 1 Reddit mentions of The Chinese Social Media Universe. Here are the top ones.
- Jab Jab Jab Right Hook How to Tell Your Story in a Noisy Social World
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Release date | July 2011 |
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Here is a book about the subject:
http://www.amazon.com/Chinese-Social-Media-Universe-ebook/dp/B005O9UEIA/ref=sr_1_6?ie=UTF8&qid=1346078997&sr=8-6&keywords=chinese+social+media
I have not read it so I can't give a recommendation on it. It appears to be mainly aimed towards helping people 'navigate' the world of Chinese social media, so it may not be what you are looking for. What I can recommend however is the e-magazine Tea Leaf Nation
http://tealeafnation.com/
It is a site dedicated to scouring Chinese social media and bringing it to English readers. As a fairly prolific sinophile, it would the first place I would recommend for what you are looking for. The site's editors seem to be pretty knowledgeable on the subject so you may even shoot them an email for more information. If anyone can help you further, it is probably them.