Reddit mentions of The Political Mind: A Cognitive Scientist's Guide to Your Brain and Its Politics

This is very true and a good summary. To underpin much of what you have written I suggest a book entitled "The Political Mind", written by George Lakoff.

https://www.amazon.com/Political-Mind-Cognitive-Scientists-Politics/dp/0143115685/ref=sr_1_1?keywords=the+political+mind&qid=1555641683&s=gateway&sr=8-1

This book supports what you have written about from the perspective of cognitive science research.

aka affect heuristics

Also relevant: Lakoff's The Political Mind

The two books i've read are The Political Mind and Don't Think of an Elephant. He is a congitive linguist who wrote a lot about metaphor and framing, and how the Right has effectively framed every major issue in their own terms.

https://en.wikipedia.org/wiki/George_Lakoff

His ideas aren't radical or world changing, but the Dems really shun him (i think over some personal spats... like, he disagreed with Rahm Emmanuel once (a plus in my book) and also with Steven Pinker (more plus), so they don't like him). Not that if they listened to him they'd win all elections, but maybe they'd do a little better?

I'm interested in him because, so far as i've read, his explanation for why Republicans voters vote for Republicans is the only one that makes sense. "Why do they vote against their interests" leaves out that they are voting for their values, even when those values are against their interests.

But, i dunno, maybe he's way off base and that's why no one listens to him. Just wondering if anyone has any thoughts.

George Lakoff does a lot of work in this area. See his The Political Mind for a good place to start.

I'm not so sure about freely unfortunately, thanks to the, in my opinion, terrible pay-for model for many academic journals. To get an overview of some of the consensus on this topic, I'd recommend Lakoff's "The Political Mind". It has its partisan detractors (as literally all political works do), but is very well written and easy to follow.

Framing is a persuasion technique and so far as i know it is called framing and re-framing in rhetoric studies here , a great book on framing is ''denk niet aan een roze olifant'' translated don't think about an pink elephant. sadly it is only written in Dutch, however the most scientific and informative book on this subject probably is :The Political Mind, written by George Lakoff.

https://www.amazon.com/Political-Mind-Cognitive-Scientists-Politics/dp/0143115685

Frame = worldview and mindset.