#562 in Business & money books
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Reddit mentions of The Tipping Point: How Little Things Can Make a Big Difference
Sentiment score: 4
Reddit mentions: 4
We found 4 Reddit mentions of The Tipping Point: How Little Things Can Make a Big Difference. Here are the top ones.
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- Broadcast-style Professional Studio Desk Boom Arm with Stard Microphone Threading
- Over 3' Hizontal Vertical Reach
- 360-degree Rotation
Features:
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| Release date | November 2006 |
I'm actually reading a book right now that discusses a bit of the history of the Airwalk shoe brand. Apparently the reason they were as successful as they were for those couple of years was because they produced good products that were loyal to the more skating oriented demographic they were designed for. However, they also moved into mass marketing the shoes to make them more appealing to a broader spectrum of people - mostly to get their shoes into more "trendy" stores and into malls, that sort of the thing.
Their marketing campaign was very good at staying on top of/ahead of trends that were about to become huge, successful fads and so a lot of their marketing directly reflected what was deemed cool at the time by their general demographics. That would probably explain why that shirt has the name of a shoe written in the same font as a hugely popular band of the time period. They're marketing team was very good at what they did.
Sorry, I just thought it was really cool that I literally just read about that in the last few days and here I am viewing a picture that completely illustrates something that the book talked about. "The Tipping Point" by Malcolm Gladwell for anyone interested. It's pretty interesting although I don't love the way he writes.
Anyway, enough of that. /rant
Trends typically start small/local and build, then make the leap to a new cluster, and it snowballs... something like a fidget spinner might have been discovered by some kid a year ago and started a craze at his school. Then some kid introduces his cabin of kids at camp to them and it spreads to some other schools in the fall. Then those kids show them to their cousins at Christmas, and so on... growth take off exponentially, so it accelerates as it spreads -- making it seem like overnight.
Malcom Gladwell's book The Tipping Point does a good job of explaining the phenomenon...
Some things to check out:
These are just some specific things I've found helpful in the past, and most of them (the books) are related to specific concepts, so keep in mind that there are many other topics that you should look to other sources for. For example, for search engine optimization, there's Seomoz.org. For low-cost marketing alternatives, there's Guerrilla Marketing. For ongoing general marketing tips, there's Duct Tape Marketing or various things from Seth Godin. All things considered, I'd say you should become familiar with the high-level marketing topics (the Wikiversity page), then tackle those topics in more detail by googling around or asking for recommendations on reddit.
Side note: Might not appear entirely relevant to you at this time, but it's never a bad idea to brush up on your Microsoft Excel skills. Many marketing associates (especially in industries related to taxes, etc.) have to deal with Excel a lot, and therefore can benefit from learning optimal/automated ways of doing things in Excel.
All excellent books. I have personally met each author and they are amazing men that live what they write.
Of course, good ole Dale Carnegie's book in How to Win Friends & Influence people comes to mind, but his book lacks the tenacity and ferocity needed to succeed. It's lessons are excellent, but often it's too nice.