Reddit mentions: The best commerce books

People of the Book is almost pornography for bibliophiles. This book had me seriously considering going back to school to learn about document preservation.

I went through a period of wanting to read a lot of books about books about a year ago. I think I even have an old submission in r/books on the same subject. Here are a bunch of books I still have on my amazon wishlist that date to around that time. This will be a shotgun blast of suggestions, and some may be only tangentially related, but I figure more is better. If I can think of even more than this, I'll edit later:

The Man who Loved Books Too Much

Books that Changed the World

The Western Canon: The Books and School of the Ages

How to Read and Why

The New Lifetime Reading Plan

Classics for Pleasure

An Alphabetical Life: Living It Up in the World of Books

The Library at Night

The Yellow-Lighted Bookshop

Time Was Soft There

I have even more around here somewhere...

Edit: Ok, found a couple more....

Among the Gently Mad: Strategies and Perspectives for the Book-Hunter in the 21st Century

At Home with Books: How Booklovers Live with and Care for Their Libraries

Candida Hofer

Libraries in the Ancient World

The Business of Books: How the International Conglomerates Took Over Publishing and Changed the Way We Read

A Short History of the Printed Word

Reluctant Capitalists: Bookselling and the Culture of Consumption

Medieval Illuminators and Their Methods of Work

The Book on the Bookshelf

A History of Illuminated Manuscripts

Bookmaking: Editing, Design, Production

Library: An Unquiet History

Understanding Illuminated Manuscripts: A Guide to Technical Terms

A Passion for Books: A Book Lover's Treasury of Stories, Essays, Humor, Lore, and Lists on Collecting, Reading, Borrowing, Lending, Caring for, and Appreciating Books

A Gentle Madness: Bibliophiles, Bibliomanes, and the Eternal Passion for Books

And yet I still can't find the one I'm thinking of. Will get back to you...

Fuck yeah, I found it!

That last is more about the woman who own the store than about books, but it's awash in anecdotes about writers and stories we all know and love. Check it out.

Hyperping looks very professional and it definitely solves a problem for people with websites. But still no matter what, you should not just think "anyone with a website" is my target customer. You need to do the work to dig deeper and discover the real problems different website owners have related to what your product is seeking to solve. And the only way to do this is to talk to customers. Interview them. You are an amazing developer. I wish you the best. Read this book, it will help you. https://www.amazon.com/Lean-Customer-Development-Hardcover-version/dp/1449356354
If you look at how many email marketing software businesses are out there, the ones that are doing well are solving email problems for specific types of businesses. Email marketing for bloggers (www.convertkit.com). Email marketing for eCommerce websites (www.klaviyo.com). Now www.activecampaign.com is the new cool kid on the block. They solve very different problems when it comes to email marketing. Hopefully you will find the right niche for Hyperping and then people will happily pay you handsomely.

1.) This is a commercially produced ad. Nobody has 150k+ to drop on concepting, film crew, talent, location scouting, postproduction etc... this isn't some hacked together youtube spoof. Ad agencies have been releasing 'banned' commecials for years now. It lets them do more radical spots that wouldn't be suitable for their core audience, or simply wouldn't be allowed on the air. Releasing this spot on youtube works because it appeals to their audience of kids, while not offending moms because moms don't watch youtube (at least not 10 years ago when this was released).

2.) lets look at this article that discusses Lunchables..

"This idea — that kids are in control — would become a key concept in the evolving marketing campaigns for the trays. In what would prove to be their greatest achievement of all, the Lunchables team would delve into adolescent psychology to discover that it wasn’t the food in the trays that excited the kids; it was the feeling of power it brought to their lives. As Bob Eckert, then the C.E.O. of Kraft, put it in 1999: “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere.”

So.. in this spot a kid is inspired by lunchables to rebel against the norms of school by playing gangasta rap over the intercom, and all his pals congradulate him... Seems dead-on brand to me.

Would you like to know more? Check out this wonderful book about the commodification of dissent.

I recommend you get a copy of Hit Lit, by James W. Hall. he was a creative writing professor at the University of Florida (?) and also a very good writer.

Hit Lit is a non-fiction analysis of some of the best selling books of the 20th Century. There's always a lot of luck involved -- no matter the amount of promotion publishers put behind a book it's difficult or impossible to predict the public's interest. You can pay for advertising, but not pay for genuine word of mouth success. Nonetheless, Hall identifies a lot of common traits among mega-best sellers. there's minimal backstory, there's a ticking-clock element where the hero is facing a critical deadline, etc.

https://www.amazon.com/Hit-Lit-Cracking-Twentieth-Bestsellers/dp/0812970950

Four random books from my nearest shelf: Underground Bases and Tunnels, Man's Search for Meaning, The Millennium Whole Earth Catalog, Amberville.

Can't say I have read the five books you listed, but based on what I've heard about them... Amberville would probably be something you'd enjoy. :)

Edit: Have to throw this in: The Ultimate Hitchhiker's Guide to the Galaxy. ;)

There was a book called Vinyl Leaves that came out back in the 90's, it had a great deal to say about cultural symbolism and presentation of things at Walt Disney World. It definitely has the feel of an anthropology/sociology textbook. Alot of it is pretty dated now, but if you can find a copy at a library somewhere, it might be worth a flip through. I recall it having a whole chapter on Walt buying up the property and some of the pushback he got from locals, and how the local economy was effecting in the late 60's/early 70's by the park opening.

http://www.amazon.com/Vinyl-Leaves-America-Institutional-Structures/dp/0813314720

Like I said, a bit dated, but it's at least close to a scholarly work.

The Conquest of Cool by Thomas Frank

Pretty good so far. I keep reading books like these because I'm at business school and I haven't heard a reference to art or music since I've gotten here. So it's a nice combo of business culture and art/music/creative culture. Even though most of the time I end up hating Capitalism by the end of it

Hernado De Soto (The swiss economist, not the 16th century spanish explorer).

His work examining the differences between the formal and informal economy is considered foundational by many institutional economists as far as describing the economic role of institutions (such as contracts and formal property rights), for the development of 1st-world capitalist market-economies and what an econ looks like with and without them.

Essentially his work explains WHY indicies like "rule of law" or 'economic freedom" or "corruption percpetion index" or "anti self-dealing index", ect have the explanitory power that they do.


Also, because he campaigned on this issue in Peru, the Shining Path (maoist guerrillas) tried to assasssinate him.

Interesting guy.

***

EDIT: I found the amazon link to his work

If you're interested in all of that, you should start by reading up on mechanism design, which you can find in any good microeconomics or game theory textbook. I like Fudenberg and Tirole.

• Fudeberg and Tirole - Game Theory
  
  I mainly see Krishna's book used for auctions. Menezes and Monteiro is also good. There are also books by Paul Klemperer and Paul Milgrom which are less textbook like.
  
  
• Auction Theory - Vijay Krishna
  
  
• Menezes and Monteiro - An Introduction to Auction Theory
  
  For matching, the guide to the "classical" theory is Roth & Sotomayor, but it's getting pretty old. There's a new "Handbook of Market Design" but I haven't read it and can't vouch for it.
  
  
• Roth and Sotomayor - Two-Sided Matching
  
  For bargaining, you can't go wrong with Osbourne and Rubinstein.
  
  
• Osbourne and Rubinstein - Bargaining and Markets
  
  Sadly, I don't know of a good voting textbook. Much of the recent work in voting has moved out of economics into computer science, political science, etc., so I would look there for current work on voting.

https://www.amazon.co.uk/Encyclopedia-American-Industries-Industires/dp/1414486839/ref=sr_1_6?s=books&ie=UTF8&qid=1526426777&sr=1-6&keywords=Encyclopedia+of+American+Industries

First ones.

I.e.: Plunketts Industries ; https://www.amazon.co.uk/Plunketts-Estate-Construction-Industry-Almanac/dp/1628314745/ref=sr_1_2?s=books&ie=UTF8&qid=1526426807&sr=1-2&keywords=plunkett+research&dpID=41A8tKeLUaL&preST=_SY291_BO1,204,203,200_QL40_&dpSrc=srch

And then: https://www.amazon.co.uk/Security-Valuation-Risk-Analysis-Decision-Making/dp/0071744355


Cheers. I can add massive list of top notch books if you are interested.

> on a personal level they are doing it for their benefit. They could be so much more valuable to society if they do things like paying proper taxes. I would rather they did that.

Agreed, especially Hamilton, he has image consultants/PR Reps who carefully manage his public image and social media presence. All the Unicef photos were clearly part of that (not that I doubt that Hamilton had good intentions). Paying your taxes and not having them managed so that your %age is as small as it could possibly be does far more good.

> I think Sainz pays taxes too. He lives in London.

Sainz will be a non-dom, so his tax bill will me very small. Much smaller than if he lived at home in Madrid.

> Ocon and Gasly live in France.

Ocon moved to Geneva a few months ago, sadly. Made me lose a lot of respect for him. Magnussen & Gasly are now definitely my favourite drivers. Gasly still lives in Rouen, I believe.

> Fans defending these people blindly are deluded if they can't see for themselves that these are people and corporations doing a marketing exercise to sell their brand. I love the sport but not enough to affect my views on things that affect me in real life. Excuses like these are pathetic.

For sure. There's a lot of deluded people in this thread who will defend their favourite driver no matter what. You can see from the maturity (or lack there of) of the arguments that a lot of the people here are clearly quite young, have no real life experience - probably haven't had a proper job in many cases.

On another note, I would highly recommend reading this. It is very insightful on the matter.

https://www.amazon.com/Treasure-Islands-Havens-Stole-World/dp/B0058OR61O

You should read The Conquest of Cool by Thomas Frank. It's an entire book about this exact point. Great read.

Not quite. Both of those use P-mount cartridges while what you want is a standard or half-inch mount cartridge. Here is a pic that illustrates the two: https://coloredvinylrecords.com/pics/cartridges/cartridge-mount-types.jpg

Something like this would be good: https://www.ebay.co.uk/itm/Pioneer-Direct-Drive-Turntable-Quartz-PLL-PL-705/163845608108

Or this for cheaper, but no dust cover: https://www.ebay.co.uk/itm/Vintage-Hitachi-Direct-Drive-Turntable-HT-50S/143303725485

Or more expensive, but nicer: https://www.ebay.co.uk/itm/TECHNICS-SL-Q2-DIRECT-DRIVE-QUARTZ-LOCK-AUTO-RETURN-TURNTABLE/123926208029

And then slap a VM95ML on it. https://www.amazon.co.uk/Audio-Technica-AT-VM95ML-turntable-AT-VMN95ML-Microlinear/dp/B07JLYHFR9

I'm starting The Wisdom of Finance. So far I like it, it puts a new spin on my schoolwork.

Thank you Roger!
Here are the Audiobooks available on Amazon:
Murray N. Rothbard
Conceived in Liberty
A History of Money and Banking in the United States: The Colonial Era to World War II
Man, Economy, and State with Power and Market
For a New Liberty: The Libertarian Manifesto
America's Great Depression
Henry Hazlitt
Economics in One Lesson
Frederick Bastiat
The Law
F. A. Hayek
The Fatal Conceit: The Errors of Socialism
The Constitution of Liberty
David Boaz
Libertarianism: A Primer
Ludwig von Mises
Human Action: A Treatise on Economics
Socialism: An Economic and Sociological Analysis
The Theory of Money and Credit
Liberalism: In the Classical Tradition
Friedrich Engels
Socialism: Utopian and Scientific
Karl Marx
The Communist Manifesto
Milton Friedman
Free to Choose: A Personal Statement
Capitalism and Freedom
Money Mischief: Episodes in Monetary History
John Maynard Keynes
The General Theory of Employment, Interest, and Money
Robert T. Kiyosaki
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

Uncommon Grounds: The History of Coffee and How It Transformed Our World

The Coffee House: A Cultural History

The World of Caffeine: The Science and Culture of the World's Most Popular Drug

I'm sure there is more out there.

Ahh cool. Went ahead and grabbed a free version on kindle.

http://www.amazon.com/gp/product/B00AQM9LHU/ref=dp-kindle-redirect?ie=UTF8&btkr=1

The Cube: HERE
The Bottom Book: [HERE] (http://www.amazon.com/The-Basics-Information-Security-Understanding/dp/1597496537/ref=sr_1_3?ie=UTF8&qid=1406954470&sr=8-3&keywords=introduction+to+information+security)

Those are just decorative books and refresher books. I work as an information security consultant. I have a ton of books at home and pdfs on my computer. :)

Another good one like Salt:A World History is Uncommon Grounds: The History Of Coffee And How It Transformed Our World by Mark Pendergrast.

For infosec check out The ISC2 Guide to the CISSP CBK. While you probably won't qualify to sit for the exams, this will introduce you to LOTS of security related stuff. From there you can pick the portions you're interested in and start to dig in deeper.

It's also on Amazon as a free Kindle book. Here's a link

This Book Will Teach You How to Write Better, by Neville Medhora is a fantastic little book!

Agreed. Do yourself a favor and read this book.

You can do a lot actually! Start working on Customer Development, this book might help you: https://www.amazon.com/Lean-Customer-Development-Hardcover-version/dp/1449356354. You can research the market and talk to people, no matter how old you are. You'll be amazed how many folks in the business will agree to talk to you about their problems. Another useful book will be https://www.amazon.com/dp/0307887898, it'll show you how to 'fake it till you make it'.

I am afraid that it is not de Soto's entire book, but rather a review of it. The review is interesting.

The book is available at amazon

Frank's The Conquest of Cool is also an excellent read. Cultural appropriation is a tricky beast.

Book recommendation: while it’s not current affairs, I did find it very interesting - The Judgement of Paris by George Taber Judgment of Paris https://www.amazon.com/dp/0743297326/ref=cm_sw_r_cp_api_i_eIPwDb65DH01T

If I remember correctly, The Judgement of Paris has a good bit of history on the American wines and the people behind them and how they got started. But that is at most going back to the early 1900's or so.

comment content: If I remember correctly, The Judgement of Paris has a good bit of history on the American wines and the people behind them and how they got started. But that is at most going back to the early 1900's or so.

subreddit: wine

submission title: I am looking for a book specifically about the history of wine production in California. Not so much interested in a guide or reference book.

redditor: Oldpenguinhunter

comment permalink: https://www.reddit.com/r/wine/comments/5stry9/i_am_looking_for_a_book_specifically_about_the/ddifgaa

> economy based largely on coffee production

On this note, the book Uncommon Grounds: The History of Coffee and How it Changed our World gives a very comprehensive view of how the coffee trade has lead to boom and bust cycles throughout Latin America and the economics and politics behind it. Brazil is prominently featured (due to being one of the largest producers of coffee).

Try Nation of Rebels or The Conquest of Cool.

I got this one few weeks ago: https://www.amazon.com/Wisdom-Finance-Discovering-Humanity-Return/dp/054491113X/ref=nodl_

Product dev dictates what can be bought and when, customer development dictates whether it will. We seem to be wired to want to skip this process and rely on intuition which likely causes the disgusting failure rate of new products/businesses. See this book: https://www.amazon.com/Lean-Customer-Development-Building-Customers/dp/1449356354/ref=sr_1_2