Reddit mentions of Juvale 50-Pack Bouncy Balls Halloween Party Supplies - Scary Eyeballs Glowing in The Dark - Green, 1.1 Inches

It's been years since I've used RedX personally, but I remember somehow targeting listings that expired 8 to 15 months previous that hadn't been re-listed after expiring. I'm trying to remember whether we used RedX for that or not; I don't know if it lets you go that far back or if it's just 30 days, 60 days, 90 days, etc. It seems like I do specifically remember having to manually check via MLS to see that the property hadn't been re-listed and subsequently sold. It wasn't the most simple process, but ended up being worth it for two reasons...

The benefit of targeting the OLD expired listings was that we had the advantage of being able to tell the homeowner that home values in their area had increased, possibly allowing them to get what they were hoping from the sale of their home. This piqued their interest enough to at least let us run a CMA for them, get their email address, and start a conversation. It was a good foot-in-the-door. Secondly, there are much fewer agents targeting the old expireds, so you're not competing with every other agent who chases expireds... marketing to listings that expired 30/60/90 days ago leads to a lot of agitated homeowners who have been dealing with a lot of agents via phone, in their mailbox, and even at their front door. It can get a little overwhelming for them, so they're either hostile when you reach them, or they're just tuning you out completely.

Regardless of whether you're targeting fresh expireds or older expireds, the best way to stand out is to spend more money than your competitors. Depending on the average home value of your target prospects, you'll have to determine what amount is "worth it" to spend on trying to catch their attention.

For example, the best expired listing campaign I ever saw was one I helped facilitate for a high-end brokerage. They got a list of expired listings (with higher price points) each week, and had a courier service hand-deliver a parcel to the homeowners. The "parcel" was a plain white medium-sized pizza box like this. When you first grab the box, you'll immediately hear and feel something rolling around inside of it, so right away there's some curiosity and engagement for whoever is holding it. When opened, the interior lid of the box had a 8.5" x 11" full-color sticker with our branding, photo, boastable bullet points, etc., and the big headline said, "Listing with XYZ Realty Means More EYES on Your Property!" and the box contained 3 to 5 rubber bouncy balls that looked like eyeballs. Also inside the box was a market report for their home, a letter from the broker, and our listing brochures and marketing materials.

We would order the supplies in bulk and build 50 of the "kits" at a time. Each week, for the list of 5 or 6 expired listings we wanted to target, we'd print their market report from the MLS and add it to the correct box, and call the courier to come pick them up. I think we had about $2.50 in supplies and materials for each of the boxed kits, and we had a deal worked out with a courier service that ended up costing us around $18 per kit for courier delivery. A $12-per-hour office assistant could easily put together 50 of them in 4.5 hours.

In the end, it was less than $25 per kit for supplies, materials, labor, and delivery, and it had about a 20% success rate, sometimes greater if the follow-up team was on the ball. Assuming we sent out 5 to 7 boxes per week for a year, at a cost of $25 per box and assuming a 20% success rate, that's spending about $125 to get a new listing. In terms of ROI, that's pretty great! But that's just an example... this was in 2008, so there are probably better methods these days, but the point is to stand out and catch their attention.

Good luck, OP!